Samsung Electronics has launched a brand new world movie as a part of the “Be a part of the flip aspect” marketing campaign, offering teasers for the following era of Galaxy units anticipated to launch later this month at Galaxy Unpacked 2023.
Constructing on the primary ‘Be a part of the flip aspect’ video launched final September, the brand new marketing campaign video continues the marketing campaign theme, calling on folks to lean in to their fascination with innovation.
In a enjoyable and playful means, the movies showcase the distinctive methods foldables can be utilized and the way they problem every little thing shoppers learn about an unusual smartphone.
The brand new marketing campaign video highlights the perceived obstacles folks face once they contemplate stepping away from the established order, regardless of seeing the compelling advantages on the opposite aspect.
Via the marketing campaign, Samsung invitations shoppers to defy the norm and to get pleasure from new and distinctive experiences on the flip aspect.
“The flip aspect itself is about greater than only a gadget it’s a mind-set. A way of life. It’s a brand new and open world the place higher experiences are ready for these prepared to step past the boundaries of conference and take a look at one thing new,” mentioned Sonia Chang, Vice President of Model Advertising and marketing Group of Cell eXperience Enterprise at Samsung Electronics.
“With the Galaxy Z sequence, Samsung supplies innovation that defies the norms, redefining what a smartphone can do and stepping past typical boundaries to open a brand new world of experiences.”
Take a look at beneath to view the season 2 video of ‘Be a part of the flip aspect’ to see how Samsung pushes the boundaries of innovation with essentially the most rigorously designed cellular experiences but at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST/ 1:00 p.m. CAT reside on Samsung Newsroom.https://youtu.be/4P65EJKIUwM