The Kenya Bankers Affiliation (KBA) has partnered with the Central Financial institution of Kenya (CBK) to launch a monetary literacy marketing campaign aimed to advertise a saving tradition amongst Kenyans.
The marketing campaign is a part of the broader strategic engagements which can be geared in direction of selling and enhancing monetary literacy among the many youth and most of the people.
By means of the marketing campaign dubbed ‘Banking Business Monetary Literacy Marketing campaign 2023’, companions search to coach the general public on acceptable measures to reinforce private monetary wellness and construct their capability to entry funds for enterprise improvement.
Central Financial institution of Kenya Governor Dr. Patrick Njoroge, emphasised the vital position of economic literacy in driving financial development and stability.He famous that Kenya’s monetary ecosystem has remodeled within the final decade from the normal brick and mortar to an elaborate any time wherever ecosystem, making monetary literacy an necessary side for actually each citizen.
‘’Because the banking trade, we’re excited by selling monetary literacy as a result of it’s about lifting the inhabitants and giving them instruments to realize this. Monetary literacy will not be solely about understanding cash; it’s about understanding oneself and the influence of economic selections on one’s future,’’ mentioned Dr. Njoroge, including that by empowering the youth with information on deal with their funds in an efficient means is constructing a resilient and affluent nation.
Dr Njoroge additionally acknowledged the collaborative efforts of the monetary trade stakeholders in driving monetary literacy initiatives. He recommended their dedication to empowering people with the mandatory information and abilities to make knowledgeable monetary selections, in the end enhancing monetary inclusion and financial development in Kenya.
On his half, KBA CEO Dr. Habil Olaka highlighted the importance of the monetary literacy marketing campaign. “As an trade, we acknowledge the challenges confronted by an enormous variety of the general public, and particularly the youth in managing their funds successfully. By means of this marketing campaign, we’re dedicated to offering them with the instruments and assets they should develop a financial savings tradition and make sound monetary decisions. We consider that by fostering monetary literacy, we’re empowering people to safe their monetary future and contribute to the general financial well-being of our nation,” Dr. Olaka mentioned.
“Consistent with the trade’s ongoing dedication to facilitate entry to credit score available in the market, this marketing campaign additionally seeks to leverage financial savings as a pathway to additional entry credit score for each private and enterprise improvement,” added Dr. Olaka.
The month-long marketing campaign, carried out underneath the theme “Nurturing a Financial savings Tradition: Securing Tomorrow Right this moment’’, seeks to enhance the banking trade’s ongoing #BeAlert or #KaaChonjo! Card, On-line, and Cellular Security Consciousness Marketing campaign, which focuses on consumer-led fraud prevention.
Companions within the initiative embrace Visa, Mastercard, AfricaNenda, Sybrin, PesaLink, Kenya Deposit Insurance coverage Company, Retail Commerce Affiliation of Kenya, Client Grassroots Affiliation and Affiliation of Microfinance Banks- Kenya.