African tremendous app ayoba has reached a brand new milestone – surpassing 30 million month-to-month lively customers. This outstanding achievement is a testomony to the app’s rising reputation, notably in focus territories comparable to Nigeria, Ghana and Côte d’Ivoire.
The agency additionally introduced that it has efficiently broadened its person base into new markets, comparable to Kenya and Tanzania, contributing to its speedy progress since passing the 25M MAU mark in Could 2023.
Based on Jens Schulte-Bockum, MTN Group Chief Working Officer, “ayoba’s progress displays our dedication to delivering useful, user-focused providers. This achievement is a major step in our ongoing journey to deepen connectivity and digital inclusion throughout Africa and signifies the belief and reliance customers have positioned in ayoba as a platform that enriches their day by day lives. It additionally serves as a catalyst for additional innovation as we proceed to boost the app’s options to fulfill the various wants of our rising person base.”
In 2023, ayoba centered on enhancing communication and content material options. These have been effectively acquired, as evidenced by a notable enhance in music streaming, messaging, and total person retention. Card Views within the channels vertical have soared, with customers viewing over 200M playing cards this yr alone, specializing in information, sports activities, and comedy. Ayoba additionally not too long ago introduced its first commissioned video drama sequence, ‘Nite Nite’, produced in Ghana and its inaugural African video games, produced by Usiku Video games in Kenya.
“Our plan for the yr is rolling out strongly, “explains CEO Burak Akinci. “ We’re extremely grateful for the belief and engagement from our rising neighborhood of customers. Our strategic execution this yr has been laser-focused on what issues most to them. The optimistic market response validates our method to supply user-centric options and localised content material. As we glance forward, our speedy focus is on an enhanced gaming expertise set to pilot in South Africa. That is a part of our broader imaginative and prescient to make ayoba an integral a part of day by day life throughout the continent.“
The introduction of the brand new ‘Discover’ touchdown web page marks a major development for the Android model of the app. This web page is dwell throughout all key markets, streamlining content material discovery and person entry to related and trending content material.
According to its dedication to sustainable long-term impression in key markets, ayoba continues to advance its built-in ecosystem growth method revolving across the MicroApps vertical. This quarter has seen the launch of a key initiative in Nigeria, the ayoba SME Accelerator program. Particularly designed to digitise, empower, and speed up the expansion of small companies, this system goals to foster innovation, improve competitiveness, drive progress, and create sustainable employment alternatives.
Furthering its impression, ayoba’s e-Monitor Portfolio, managed on the Resolution Area on the College of Cape City, has additionally seen vital success. This system – a two-phase early-stage enterprise acceleration and capacity-building program designed for high-impact entrepreneurs in South Africa and past, has not too long ago welcomed an extra 15 high-impact startups to the portfolio.
In Could 2023, ayoba hosted a high-profile continent-wide Gaming Hackathon to foster innovation and creativity in sport growth tailor-made for an African viewers. The occasion attracted tons of of individuals, and the highest 3 groups have been chosen. Their video games are quickly to be featured on the app, including to ayoba’s increasing gaming portfolio.
Born from a partnership with MTN, ayoba is obtainable on all networks. Ayoba customers in sure taking part territories take pleasure in complimentary day by day information, amplifying its worth proposition*. With this momentum, ayoba is on observe to reaching 100 million month-to-month lively customers by 2025, according to MTN’s Ambition 2025 technique.