Absa Financial institution Kenya has introduced a KES70 million funding because the Official Presenting Companion of the 2023 Magical Kenya Open (MKO) match set to be held on the Muthaiga Golf Membership from ninth to twelfth March. That is the twelfth consecutive yr that Absa is partnering with the Kenya Open Golf Restricted (KOGL) to sponsor the worldwide match, now firmly a part of the celebrated DP World Tour.
The 2023 version is predicted to draw an estimated 156 elite golfers from internationally, together with 8 Kenyan professionals (Professionals) and 6 amateurs who will take a shot on the high-stakes $2 million prize purse. Talking through the cheque handover ceremony, Absa Financial institution’s interim Managing Director, Yusuf Omari, reaffirmed the Financial institution’s dedication to proceed partnering with the Authorities of Kenya and the Kenya Open Golf Restricted (KOGL) and different companions to develop the profile
of the match due to the essential position it performs in positioning Kenya as a world tourism and sporting vacation spot.
“For us, the MKO presents one other distinctive alternative to showcase the tenacity and energy by nice golfers internationally, together with the resilience of our native golfers. At Absa, we check with this because the Africanacity spirit; that distinct African potential to at all times discover a option to get issues completed regardless of all obstacles,” Mr. Omari mentioned.
He added: “Over the past 12 years, we’ve performed our position, not solely within the development and elevation of the Kenya Open to world-class requirements, but in addition in demystifying golf as a sport that’s cherished, appreciated and celebrated by Kenyans from completely different walks of life and never simply the elite.”
On his half, the KOGL chairman Mr. Peter Kanyago counseled Absa for but once more approaching board as the principle and presenting associate for the match. He mentioned: “Along with our companions, we’ve set the stage for one more thrilling Kenya Open Golf Championships the place a number of the world’s high golfers shall be battling it out for an enhanced
a prize purse of almost KES249 million.
That is the second time that the DP World Tour occasion shall be held on the Muthaiga Golf Membership which tags itself because the ‘House of Golf’.”
Because the official Presenting Companion, a part of Absa’s help will go to the KOGL as sponsorship charges, which can allow them to satisfy their obligations round eventing and prize-giving cash. Different quantities shall be invested instantly by Absa to create memorable moments for our clients and golf fanatics and spectators.
“We are going to use the opposite a part of our funding to amplify the stature of this match utilizing numerous conventional media and digital channels to proceed elevating the match and to make it larger and higher than final yr’s,” Mr. Omari added.
Over and above the sponsorship kitty via KOGL, a part of the Financial institution’s extra help will go in the direction of the native gamers’ welfare, making certain they’re in fine condition and are motivated to compete towards different famend multinational golfers.
Over 15,000 spectators are anticipated to go to Muthaiga Golf Membership over the 4 days of the match. “We’re equally excited in showcasing Kenya to the world as a result of this yr’s championship shall be televised reside to a worldwide viewers of over 500 million households,” Mr. Kanyago added.
Current on the occasion have been the Cupboard Secretary for the Ministry of Youth Affairs, Sports activities and Arts Ababu Namwamba, and the Everlasting Secretary, State Division of Sports activities and Arts, Jonathan Mueke.
The Kenya Open, which was first held in 1967, has grown to turn into one among Kenya’s and Sub-Saharan’s most prestigious sporting occasions. Final yr, Chinese language Ashun Wu gained the Magical Kenya Open performed on the Muthaiga Golf Membership